Sonos Sells Off $130M In Secondary Equity To Stave Off IPO For Its Smart Speakers

Sonos has already begun buying expensive commercials on primetime music TV shows like The X Factor. It’s also running huge outdoor ad campaigns on the sides of buildings in Europe.

Beyond marketing, Sonos could look to deepen its R&D, building out new home speaker systems and boomboxes. Now that everyone has music players in their pockets, Sonos could win big as people look for ways to turn streams into sound that follows them around the house. This critical moment is better spent doubling down on its product and marketing than dealing with the circus of going public.

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