In a new survey commissioned by members of the Internet of Things Consortium (IoTC) and conducted by International Data Corporation (IDC), nearly two thirds of respondents said they are "moderately or extremely interested" in adopting new smart home solutions.
Of those consumers, 71% said that word-of-mouth referrals and recommendations made by retail store employees are most likely to influence their smart home purchasing.
The findings from the smart home research, which was sponsored by IoTC members Greenwave Systems, August GK digital Media, and NXP Semiconductors, offer mixed results for service providers. While growing interest from consumers is a positive, the survey of roughly 1,000 adult American consumers suggests that retailers -- not service providers -- play a significant role in purchasing decisions. Fifty-four percent of respondents said that word-of-mouth is their top source of information for smart home purchases, while 43% reported that in-store retail employees are second on the list.
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