One-fourth of U.S. broadband homes see value in home monitoring services
Value-added monitoring services may still be in the development stage, but recent research conducted by Parks Associates reveals that about 25 percent of U.S. households that have a broadband connection see utility in value-added monitoring services.
Respondents to the research firm's survey said that they "find at least one value-added monitoring service very appealing."
While other services could emerge, the most common that consumers would use include energy, HVAC or appliance monitoring. Interestingly, Parks said that bundling these solutions with home services increases interest in monitoring by up to 50 percent.
"The residential security market landscape is changing rapidly, creating a threat to industry incumbents and an opportunity for both new and existing players," said Tom Kerber, director, Research, Home Controls & Energy, Parks Associates, in a release.
Read more: http://www.fiercetelecom.com/story/parks-one-fourth-us-broadband-homes-see-value-home-monitoring-services/2015-04-08
Respondents to the research firm's survey said that they "find at least one value-added monitoring service very appealing."
While other services could emerge, the most common that consumers would use include energy, HVAC or appliance monitoring. Interestingly, Parks said that bundling these solutions with home services increases interest in monitoring by up to 50 percent.
"The residential security market landscape is changing rapidly, creating a threat to industry incumbents and an opportunity for both new and existing players," said Tom Kerber, director, Research, Home Controls & Energy, Parks Associates, in a release.
Read more: http://www.fiercetelecom.com/story/parks-one-fourth-us-broadband-homes-see-value-home-monitoring-services/2015-04-08