Microsoft Corporation's Latest Internet of Things Partnership Could Take It Into Smart Homes

Microsoft has responded with an interesting mix of strategies. Primarily, Microsoft uses Insteon's Hub to synchronize home automation devices to Windows. Insteon also grants Windows users unofficial "back-door" access to Nest. With Miele, it gains a presence in appliances to compete against Samsung. Like Samsung, Microsoft offers its apps and Azure services across multiple platforms, which maximizes its growth potential beyond Windows devices.

Microsoft hasn't received as much attention as Apple, Google, or Samsung in the smart home market. However, all of the building blocks are there: Windows 10 will unite various computing platforms, Azure will tether together multiple devices, while new investments and partnerships will connect home automation devices to Windows. Its partnership with Miele, which will further expand its presence in smart homes, is just another piece of that puzzle.

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