Samsung and the smart home: “We are setting the stage”

Here’s an interesting conversation with Samsung’s Sriram Thodla, ahead of Smart Home World this June…

IP&TV News: Hi Sriram. Tell us about your role at Samsung?

Sriram Thodla: My role is to make use of the acquisition of SmartThings, to figure out the Samsung smart home strategy, and figure out how we use the open platform we’ve acquired. What do we bring to market? How do we move it from being a very niche, early-adopter product, to being mass market?

I think the basic idea of home automation doesn’t motivate a lot of people that are not early adopters to go out and buy these products. Even the basic categories of home automation – energy efficiency, convenience, peace of mind – these aren’t really powerful motivators.

Read more: http://www.iptv-news.com/2015/03/samsung-and-the-smart-home-we-are-setting-the-stage/

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