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Wednesday, March 18, 2015

Selling your smart home? Don’t expect to command a premium

Home buyers are becoming increasingly interested in properties with smart-home features, and more of these types of homes are coming onto the market. But most real-estate agents don’t think sellers should add such features before listing their homes, and few think they make homes sell faster.

That’s according to a survey of 513 Coldwell Banker real-estate agents in the U.S., who were quizzed on the topic between January and February of 2015.

For whatever reason, however, a Coldwell Banker press release spins this survey in the exact opposite direction. "Smart homes sell faster," it reads. "One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them." That's true, but the survey results indicate that 41 percent of Coldwell Banker's agents do not think smart homes sell faster, and 27 percent weren't sure.

On the other hand, fully 64 percent of the agents surveyed said buyers were more interested in homes with smart-home features today than they were two to five years ago, and 62 percent said buyers were more interested in controlling their home’s lighting, HVAC, and entertainment systems using a smartphone, tablet, or computer, or with a stand-alone control panel than they were two to five years back.

Read more: http://www.techhive.com/article/2894758/selling-your-smart-home-dont-expect-to-command-a-premium.html

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