Smart Homes Appeal to Young and Old
It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices may commonly be young (and frequently male), but the wide variety of items that can make up a smart home mean senior internet users are just as likely to have them as their younger counterparts.
The Harris Poll found in May that while any given smart-home device had low ownership, a significant minority of respondents were interested in many of them.
Read more: http://www.emarketer.com/Article/Smart-Homes-Appeal-Young-Old/1013057
The Harris Poll found in May that while any given smart-home device had low ownership, a significant minority of respondents were interested in many of them.
Read more: http://www.emarketer.com/Article/Smart-Homes-Appeal-Young-Old/1013057