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Wednesday, October 28, 2015

Why Sonos thinks you're ready for a $500 speaker in your home

Sonos faces a unique challenge on the eve of launching the most important products it has developed in years. The company's mission statement is simple to sum up: It wants to make it easy to listen to high-quality music anywhere in your home. And it believes its new products, the flagship Play:5 speaker and new software called Trueplay, move that goal forward. But there's one part of that mission -- "in the home" -- that speaks to perhaps the toughest problem facing the company: How do you convince people who've grown up listening to music with their iconic iPod headphones to spend hundreds of dollars on an expensive home audio setup?

Read more: http://www.engadget.com/2015/09/29/sonos-play5-trueplay-making-of/

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