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Tuesday, October 13, 2015

CNET Buys House to Test Smart-Home Gadgets of the Future

The popular product-review site bought a four-bedroom, four-bathroom house with a swimming pool and a three-car garage for the endeavor. There, CNET's staff can tinker with the various gadgets home owners are expected to buy over the next three to five years, like smart kitchen and laundry appliances that could help reduce water and energy consumption.

As part of the project, it launched a hub for all of its smart-home reviews.

"Today people have a piece or two of smart technology," said Eric Johnson, evp and general manager for CNET Media Group, CBS Interactive.

Read more: http://www.adweek.com/news/advertising-branding/cnet-bought-house-kentucky-test-smart-home-gadgets-future-166968

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