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Thursday, June 18, 2015

Are consumers abandoning the smart home?

Consumer demand for connected home products has taken a dive, falling by 15% over the last year with a steep drop in the last few months, according to data from Argus Insights. The company, which measures intangibles such as “buzz” and “positive sentiment”, has a track record for accurately predicting sales of devices and trends related to usage.

The report from Argus puts the blame on the devices and inin manufacturers, noting that many connected devices are still a challenge to connect and use. The report also says that while early adopters may have bought into DIY home automation systems, the average consumer isn’t sold, meaning that companies that want to get into this space need to offer different features and improve their products to attract the next level of consumers.

Read more: http://fortune.com/2015/06/17/consumers-smart-home/

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