Sonos opens its first store

Sonos, the audio company beloved for its simple, streamlined, seriously high-performing speakers, opens its first-ever retail store in New York — but it won‘t feel much like a store. The showroom was conceived as an optimal space for customers to discover music. Instead of shelves of merchandise, the shop consists of seven unique listening rooms, each modeled as a miniature home, with multiple sound systems throughout.

“The best place to discover music isn’t in a store—it’s in someone’s home,” says Dmitri Siegel, Sonos’s vice president of global brand, about the shop’s layout and concept.

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