Logitech bounces back with speakers, universal remote for Smart Home
While best-known for keyboards and mice, Logitech has bounced back by investing in video game equipment, earphones, speakers, smart car accessories and home security cameras.
“We try to carve off areas where we feel we can be a leader, maybe not in the whole category, but in our slice of the category, and then we try to gain market share through innovation,” CEO Darrell said.
Analyst Kirk Adams of Rosenblatt Securities credited Darrell with turning around the company by revamping engineering, manufacturing and marketing. Logitech also shed an unprofitable video-conferencing services unit and a low-profit business based on building keyboards for PC makers.
Read more: http://www.sfchronicle.com/business/article/Logitech-bounces-back-with-speakers-earbuds-9125725.php
“We try to carve off areas where we feel we can be a leader, maybe not in the whole category, but in our slice of the category, and then we try to gain market share through innovation,” CEO Darrell said.
Analyst Kirk Adams of Rosenblatt Securities credited Darrell with turning around the company by revamping engineering, manufacturing and marketing. Logitech also shed an unprofitable video-conferencing services unit and a low-profit business based on building keyboards for PC makers.
Read more: http://www.sfchronicle.com/business/article/Logitech-bounces-back-with-speakers-earbuds-9125725.php