It only takes a quick Google search to see the promise of the smart home. The way in which we can now control functions in our homes and how devices control aspects of our lives for us is nothing short of incredible. And to consumers who aren’t technology-lovers, it’s nothing short of overwhelming. Though smart home technology is continuing to grow, the majority of early-adopters have adopted.
To identify what consumers want it’s essential to create a clear portrait of their buying motives. In a report that Shelton Group produced last year, we were able to break this down and reach a surprisingly logical conclusion: men and women have different priorities when purchasing new technology and therefore different buying drivers in the smart home arena.
Read more: http://www.builderonline.com/products/home-technology/overcome-the-smart-home-gender-gap_o