Control4: Insurmountable Competitive Pressure Leads To Large Price Cuts

January cut controller prices 40%.

Amazon now making a huge home automation push with Echo platform.

Just made a questionable acquisition that consumed half its cash.

Challenges exacerbated by unfavorable mix shift and volume headwinds as fewer controller needed per job.

Read more: http://seekingalpha.com/article/3961670-control4-insurmountable-competitive-pressure-leads-large-price-cuts-business-impairment

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