Satellite Industry Anticipates Arrival of Ultra HD TV

Satellite fleet operators and teleport owners disagree on how quickly ultra-high-definition television will become a mass-market business but share the view that Ultra HD TV, with super-sharp picture quality and color resolution, will follow the HDTV growth model and not fall into the niche status of 3-D television.

They said the current World Cup soccer tournament is one catalyst for test programming, and the 2016 Olympics will be another — assuming that Ultra HD television screen prices follow the HDTV trend downward.

As was the case with HDTV, these officials said, an entire ecosystem needs to be put into place — signal compression to bring down the cost of Ultra HD satellite bandwidth, the availability of Ultra HD-compatible television screens at mass-market prices, and the programmers’ adoption of Ultra HD broadcasts beyond the initial sporting events.

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