Smart Homes Can Unlock the Mainstream Market

Amazon’s popular Echo device powered by an artificial intelligence personal assistant called Alexa has rekindled hopes that the smart home—where everything from entertainment and appliances to security, heating and lighting systems are all interconnected—is just around the corner.

Not so fast, warn experts at Wharton. “The popular press is enamored with the connected home, but we’re only seeing a glimmer of what’s ultimately possible,” says Wharton Management Professor David Hsu. “It’s very early, and we have to see tighter integration between all of the players.”

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