Four Trends Changing Consumer Culture

Consumers will continue to demand greater functionality in the form of synced devices such as wearable technology and smart home appliances. Mintel’s trends analysts Stacy Glasgow and Jenny Zegler point out in the report that synced devices will begin to go mainstream. “We’ll see smart devices advancing into new annexes,” Glasgow said.

Wearable technology will provide not only the “convenience of connectivity” but provide personal devices “that are secure and fashionable,” Glasgow said. “Style matters in the smart home, too, where systems will go beyond economizing utilities by embracing ambience and blending in with the d├ęcor, such as Philips ‘Hue’ LED lighting systems and iPhone fragrance diffusers.”

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