Fadell founded Nest, the maker of the iconic connected thermostat, to tackle "unloved" devices in the home. His vision evolved from making smart devices to building a world where connectivity added so much intelligence to everyday objects that they would feed you information based on what you needed to know right then to help you make decisions.
Fadell called it the "conscious home." Nest and Fadell sold this idea so well that in 2014, Google purchased the four-year-old startup for $3.2 billion.
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