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Friday, April 22, 2016

Sonos on the Importance of Music

Earlier this year, Sonos teamed up with Apple Music and neuroscientist Daniel Levitin to find out just how important music is in people's lives. Hint: It has a major impact.

The project included a survey of 30,000 music listeners, along with an experiment involving 30 families across eight countries, who agreed to listen to no music for seven days and then permitted their reactions to be recorded when they listened to music the following week.

Read more: http://adage.com/article/cmo-strategy/sonos-cmo-joy-howard-importance-music/303580/

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