Considering that the smart home relies on, well, smarts, conceding the brain part of the gadget to a third-party device like Amazon Echo is a slight surprise. Ambitious startups are normally keen to develop everything in-house to foster a brand of their own.
But Amazon wooed over startups by providing Alexa’s simple but powerful technology at little cost. And considering the Echo was a best-selling product for Amazon this Black Friday (although Amazon won’t disclose sales numbers), startups were tapping into a very popular product.
Read more: http://www.newsweek.com/smart-homes-amazon-echo-becoming-central-hub-413628